Unlocking the total value of a consumer
by empowering everyone to transact with anyone, at any time, with all possible combinations of digital currencies
Red Dog Networks: A simple multi-tender payment and
omni-channel ad network
What if you could easily combine traditional and new forms of payment in one transaction to make things easier for both your customers and your business?
And what if you could determine the advertisement channel effectiveness per product when evaluating your media budget?
And what if you could create a stronger customer loyalty program that increases consumer engagement by providing the consumer real value?
And what if the system gave you real-time secure transactional knowledge, as well as better information about what, when and how your customers make their purchases?
That system is here.
Not Just a Digital Wallet. Better!
Most digital wallets are just payment and loyalty instrument aggregators. These "wallets" don't provide value back to the company or the consumer.
Our product provides real value. It's a network that combines loyalty programs with other forms of item-level payment -- including coupons, points, vouchers, crypto-currencies and instant rebates, along with transactional tenders like cash, credit and debit in a single multi-tender payment.
To be the de facto standard network/platform for trading/brokering item level tender.
How it Works
How it works:
Traditional payment networks (like Amex or Visa) can provide the location and transactional amount, but can't connect the activity to the consumer's decision-making process or to the advertised channel prompting the items purchased.
With the eCurrenC multi-tender network:
• You can easily combine different forms of payment -- like coupons, loyalty points (airline, banking, etc.), vouchers (like insurance, telephony and monetary), government assistance (SNAP, WIC, FEMA, etc.), rebates, social and gaming currencies, crypto-currencies, credit, debit, and cash in a single transaction.
• It can connect all digital marketing activity with all online and offline purchasing channels to attract multiple demographics.
• Automated real-time processing to measure customer engagement, such as display, save, purchase, invoicing and settlement -- "closing the loop" .
• Payments are directly connected to the transaction AND the item purchased at the Point-Of-Sale.
• Data is fed to the entire supply chain process -- consumer targeting, forecasting, MRP, etc.
Who benefits from the system?
Ultimately, the eCurrenC network will connect to a variety of point-of-sale (POS) systems, payment terminals, mobile phones, and other devices to the cloud -- all working together to engage with the consumer for all types of businesses, including:
Banks and card issuers
Stand-alone family businesses
Sole proprietors and mobile merchants
Social and gaming systems
What this means for consumers:
Unlocking the total value of a consumer.
The consumer now has more buying power than ever. By combining loyalty points with other new and traditional currencies, the consumer can purchase far more than the cash they have in pocket.
No more waiting for rebates after the purchase. eCurrenC processes coupons, rebates, and loyalty points in REAL-TIME to provide you with the best deal possible, without the wait.
Oh, and that TV you've been wanting to buy? It doesn't seem so expensive now, does it?
What this means for merchants and retailers:
Increased sales, with none of the pain.
By combining loyalty points with other new and traditional currencies, your customers will have more flexibility and buying power, meaning that they’re more likely to increase their basket size than they normally would if they just used cash. Consumers can make these purchases in-store, or buy directly from your website.
In addition, you’ll be able to see exactly what, when and where your customers engage with and purchase your products or services, because you’ll have live, line-item transaction data. You’ll be able to better focus your omni-channel marketing efforts, build more loyalty with your target market and increase sales.
It’s cloud-based, secure and simple for your customers, making it easier for them to buy.
What this means for marketers:
Increased ROI on ad spend.
With eCurrenC, you can build a one-on-one relationship with your customers. Gone are the days of only knowing if a consumer interacted with your ad, and not knowing if the person actually bought your product. You can now see exactly what, when and where people act based on the effectiveness of your advertising channel.
Are they buying directly from their phone? Paying partly in cash and partly with loyalty points? Buying baby clothes? Now you’ll know -- and you’ll be able to target them with promotions at the right time in the right place.
Oh, and those reports you needed to show your boss about your marketing ROI? Piece of cake.
Meet the Team
Brian Brinkley - CEO
Prior to RedDog Networks, Brian had joined Google in September 2011 as part of the Zave Networks acquisition, where he was the Founder and CTO. In addition to Google he held the following management and academic positions:
• VP and CTO, Sprint PCS
• Professor, School of Business -- University of Texas at San Antonio
• Managing Director, OcTel Networks (acquired by Lucent
• Chief Architect, MCI Multimedia Software Complex
• Senior Architect, IBM Collaborative Business System Services
• Product Manager, ParcPlace Systems (Palo Alto Research Center)
•Manager of Research and Development, CSX Logistics Information
Mr. Brinkley is also credited with inventing cloud-based technology that provides a true end-to-end Digital Incentive Management System -- a system/service for creating, tracking, distributing, managing, reporting on, redeeming, settling, and archiving the payment and accounting of electronic incentives.
Stuart Madsen - CBDO and General Counsel
Stuart has over 20 years of experience in technology companies as a General Counsel, IP Counsel and doing Business Development. Stuart has worked in the following management positions:
• General Counsel, Zave Networks
• SVP, General Counsel and Secretary of the Board, Innoventry
• Corporate Counsel and Business Development, Nuance
• IP Counsel, OcTel Networks (acquired by Lucent Technologies)
Intellectual Property Counsel, Apple Inc.
Chris Huber - Head of Product
Chris has over 12 years of experience in Finance and Technology with the last 7 focused in the Retail Payments Industry. Prior to Red Dog networks, Chris had joined Google in September 2011 as part of the Zave Networks acquisition, where he was the Product Manager for Retail Services and Solutions at Google. He has worked with many International Retailers, Point of Sale Hardware and Software providers, and systems integrators to deploy electronic couponing solutions on IBM, NCR, Retalix, Oracle and PCMS.
One of his major accomplishments while there was leading the product integration of the Zavers code onto the IBM ACE install disk. This was the first ever third-party software to be included on the install disk.
Chris has managed electronic loyalty/coupon integrations for:
A&P, Pathmark, Superfresh, Waldbaums, The Food Emporium, Harris Teeter, BI-LO, Winn Dixie, Food Lion, Price Chopper Northeast, Raley’s, D’Agostino
Tom Wrensch - Head of Cloud Services
Tom Wrensch was a senior software engineer at Google working in payment systems including stints on the financial reporting side of payment networks and integrating with external payment systems. Earlier in his career, Tom spent time in artificial intelligence research at Johnson Controls before moving to training and mentoring in object-oriented software development for many companies including USAA, Bank of America, IBM, Eastman Chemical and Prudential Insurance.
This was followed by a stint in academics teaching computer science before returning to his true love of software development. He worked at startups including ObjectLand, Eduworks and Proposal Solutions Group before joining Google.
Carey Lin - Head of Point-of-Sale
Carey has over 15 years experience in leading Point-of-Sale (POS) systems design and development. He has worked as a primary engineer on various international leading POS systems including IBM, NCR, GM and SAP. Prior to Red Dog Networks, he joined Google as part of the Zave Networks acquisition leading POS development and integration solutions for major partners. Other positions Carey has held include:
• Point of Sale Software Team Lead for Payments, Google
• Founder and Architect, Centum Software Inc.
• Senior Software Developer, Nuance Communication
• Software Engineer (contract), NCR
• Senior Software Developer, Systech Retail Systems
• Software Engineer, Triversity (acquired by SAP)
• System Supervisor, Lotus Supercenter
John Caron - Board Advisor
John has over 20 years of experience in leading marketing organizations and driving growth and expansion for venture-backed startups and large industry leaders. John's expertise includes leading product marketing, public relations, corporate positioning, marketing strategy, speaking, branding, messaging, thought leadership, demand generation, marketing programs and strategic events.
Most recently, John was head of marketing for Catalina, the world’s largest CPG-focused media company, where he helped drive the repositioning of the company resulting in its $2.5B acquisition by Berkshire Partners. John joined Catalina through their acquisition of Modiv Media, the in-store mobile commerce pioneer, where he was SVP of Marketing. Through his innovation and leadership, John has been a driving force behind the growth, IPO and sale of half a dozen early-stage and high-growth companies including ATG (now Oracle), Gartner, NuMega (now Compuware), Factpoint (now GeoTrust) and Open Environment (now Borland).
A frequent speaker in both technology and academia, John has spoken at SXSW, Money2020, CTIA, MMA, P2P, FutureM, Harvard, Babson and Boston College. John holds degrees in marketing and finance from Syracuse University.
James Parkinson - Board Member
Most recently, Jim was the Executive Vice President, Chief Digital and Technology Officer at Valassis. In that position, Jim led Valassis’ digital efforts. Under his leadership, Valassis launched its own secure print driver and coupon-to-card/ID on redplum.com, providing consumers the ability to download digital offers to their retail loyalty card/ID from the company’s coupon and savings website. He also headed up the acquisition of Brands.net and Circle Street to facilitate the launch of the first fully integrated Facebook couponing app in RedPlum Social Savings, as well as the introduction of Purchase Precision Technology to combine proprietary and syndicated online and offline geographical and behavioral data.
Prior to joining Valassis, Jim spent 24 years at Sun Microsystems in a variety of positions including Senior Vice President of Cloud Computing Engineering. While at Sun, he was part of the team that built the world’s first utility computing platform that led to the introduction of cloud technology. He continues to distinguish himself as a world-class engineer and leader.
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Read more below about Red Dog Networks and our vision for the future of payments. This page also features articles and references on the digital coupon process, mobile wallets, and how the payment industry is changing due to both technology and consumer behavior.
RDN (Red Dog Networks Inc.) Resources:
Company and Vision for the Future of Payments
End-to-End Digital Coupon Process & Functional Overview
Gartner: Future of Money -
Digital Payments Advisor
First Data: Inside The Mobile Wallet
Joint Industry Coupon Committee Voluntary\n Guidelines For Digital Coupons
Coupon Value Code
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